Greg Dixon offers comprehensive marketing strategies, content, and implementation for real estate investors and other businesses.
He has worked with Note Investor University and many real estate investors using the Kartra all-in-one platform as a core to their integrated marketing.
You can implement the strategies described here yourself or with Greg Dixon.
In most cases, it is better to have Greg do the work while you focus on networking and closing deals.
Greg Dixon can help with everything mentioned in this article using Kartra as the hub for promoting your business.
Kartra is an all-in-one business platform that excels in landing pages, funnels, email campaigns, video, calendars, membership programs, quizzes, and more.
Greg Dixon, the Kartra Whisperer, was part of the Kartra Beta Launch in 2018 and is one of the world’s top experts.
Some of his clients have tried other platforms, then returned to Kartra for what it does best.
Everything described on this page could also be accomplished using the platforms you are using such as Keap (formerly InfusionSoft), ClickFunnels, or Kajabi.
Keap, GoHighLevel, and HubSpot have CRM features that complement what Kartra does.
Kartra is Greg Dixon‘s platform of choice for the strategies described here.
Greg Dixon can provide and manage Kartra, a SEO-optimized WordPress website, and all of the tech if you only want a done-for-you marketing machine to get results for your business.
Here are the main steps.
Your Marketing Mission
Your business success depends on the following factors:
- Your Ideal Client can find you.
- They understand what you do.
- They have confidence that you know what you are doing.
- You have a clear offer for what they want.
The strategies and implementations in this article are designed to accomplish those factors for your success.
Business Clarification
What is the main focus of your business:
- Buying and Selling Mortgage Notes?
- Flipping Properties?
- Commercial Real Estate Investments?
- Group and Shared Homes?
- Training and Education?
- Tax Services?
- Private Lending?
- Professional Services?
Ideal Customers
Who is your ideal customer?
Where do they hang out?
What do they want that you can offer them?
Messaging
What messaging do you want to use consistently across your website, social media, YouTube and paid advertising channels?
Online Presence
The first step is ensuring all of your online profiles communicate a consistent message to appeal to your ideal customers.
This includes contact links and posts that lead to your offers.
Landing Page Ready To Receive
For most businesses, it is essential that you have a compelling target page that leads to the action you want from your ideal customer.
Some of these actions could include:
- Signing up for a Lead Magnet.
- Booking an appointment.
- Joining your mailing list.
- Registering for a course or membership.
- Registering for a presentation or mastermind session.
- Buying your book.
- …
Magnetic Marketing
The main inspiration for the approach here is Dan Kennedy’s Magnetic Marketing where you create a magnetic message and put out on all media.
Content Marketing
You can win the Search Engine Optimization (SEO) game by consistently posting content with subjects of interest to your ideal customer. When they search for information, there you are!
You become the authority in the subject they are searching for.
A key strategy is to develop subject discussions and publish everywhere, including:
- Blog Posts
- LinkedIn Articles
- Broadcasts (StreamYard)
- Podcasts (Apple Podcasts, iHeartRadio, Spotify, Amazon, …)
- Articles submitted to other publications.
Power Posting Play
One of the things Greg Dixon does to get nearly instant presence in searches is this strategy.
- Schedule a broadcast as a LinkedIn event to stream to LinkedIn, YouTube, Facebook, and other platforms.
- Write a SEO-optimized blog post about the topic of the broadcast.
- Add a link to the LinkedIn event.
- Submit the page to Google Search Console to index the page.
- Do the broadcast.
We did this with a Total Traffic and Conversion broadcast and the blog post, LinkedIn post, and the YouTube video appeared in searches an hour after the broadcast.
Pure Gold for your Online Presence!
Paid Advertising
The main strategy is to optimize all of the organic channels first, then add some paid advertising where effective.
$30 to boost a post on Facebook can get you in front of your target audience. LinkedIn and Google Ads could work for you.
Video Strategies
Streaming broadcasts to LinkedIn, YouTube, Facebook, Instagram, TicToc, and other platforms can vastly expand your marketing reach.
Greg Dixon can also help you create video posts, ads, speak-to-sell presentations, and other video content, including scripting and presentation coaching.
Email Campaigns
Most marketers will say that the gold is in your list, even more than having a lot of followers on social media.
Regular emails and newsletters are a great way to stay top of mind for your prospects and keep them informed of offers and special events.
Do things to build your mailing list every day.
Greg Dixon can implement any email campaign templates you may have from your marketing mentors.
Marketing Funnels
Kartra is at the heart of our marketing funnels because it can create a customer journey with landing pages, email automation, videos, payments, membership portals, and more to engage your tribe.
Website Optimized for Marketing
Greg Dixon favors combining a high-performing blogging website with Kartra to create a Marketing Sales Machine for the strategies described above.
Greg Dixon can provide the hybrid solution of Kartra and Google-optimized blogging website to complement what you already have in place.
The Kartra Whisper
Greg Dixon was part of the Kartra beta test program and has been growing with the platform since the beginning.
Some of his larger clients have explored other platforms and keep returning to Kartra.
Do What Larry Does!
Larry Hoffman is part of the Saturday Notes Show Round Table Discussion.
Beyond being a generally fabulous human being and family man, Larry is a great online marketer who posts great stuff regularly and is very support of what others in our group are doing.
This badge is very effective:
The clarity of what he does is spectacular and “Scratch & Dent Notes” is both funny and intriguing.
Comprehensive Marketing Package
Greg Dixon can help you with all of these items to create effective marketing for you.
We will review your goals and create a customer success roadmap to implement over time according to the highest return on your marketing investment.
- Clarify Business Goals
- Identify Ideal Customers
- Clarify Your Messaging
- Optimize Online Presence
- Adapt existing content and create new content for your content marketing. Greg Dixon is a trained copywriter with a lot of video and graphic design experience. Audio too.
- Create email campaigns.
- Implement sales funnels.
- Help with lead magnets, books, webinars, and speak-to-sell presentations to build authority.
Let’s Get Started!
Flexible and affordable rates for one-time and monthly (highly recommended) retainers.
