Investment Insights and Opportunities

Author: Greg Dixon (Page 1 of 4)

Due Diligence for Real Estate Investors

Due diligence is a critical process for real estate investors to mitigate risks, validate assumptions, uncover hidden issues, and ensure a sound investment—whether in rental properties, commercial real estate, mobile homes, group homes, mortgage notes, or development projects. Thorough due diligence helps protect capital, supports accurate underwriting, and identifies opportunities for value-add or leverage in negotiations.

The process generally divides into pre-offer (preliminary screening) and post-offer (in-depth screening during due diligence or the contingency period) phases. Top sources such as The Motley Fool, BiggerPockets, InvestNext, Yardi, and Dealpath emphasize a structured approach that covers market, financial, physical, legal, tenant/lease, and environmental aspects.

Top Steps

Here are the top steps for effective due diligence, synthesized from leading real estate investment resources:

  1. Conduct Market and Location Analysis
    Evaluate the submarket, neighborhood trends, demographics, supply/demand, economic drivers, crime rates, and future growth potential. Research comparable sales (comps), rental rates, vacancy trends, and zoning/planning regulations to confirm the property aligns with your investment goals (e.g., rental yield, appreciation, or development feasibility). This step often begins before the offer to avoid wasting time on poor locations.
  2. Perform Preliminary Property and Seller Research
    Search online for red flags related to the property address, seller history, crime reports, fraud, or prior issues. Review public records to confirm ownership, review tax history, and identify any liens or violations.
  3. Review Title and Legal Status
    Order a title search/commitment (often with an ALTA survey) to confirm clear ownership, identify liens, encumbrances, easements, judgments, or boundary disputes. Check zoning compliance, land use restrictions, covenants (CC&Rs), and any required variances or permits for your intended use (critical for rentals, group homes, or development).
  4. Analyze Financial Performance and Projections
    Examine historical financials (typically 2–3 years): rent rolls, T-12 (trailing 12-month) statements, operating expenses, tax records, bank statements, and capex history. Verify income sources, vacancy rates, collection issues, and expense accuracy. Recalculate key metrics like cap rate, cash flow, NOI (net operating income), and IRR. For occupied properties, scrutinize leases and tenant payment history. This validates underwriting and identifies upside potential or hidden costs.
  5. Conduct Physical and Property Condition Inspection
    Hire a professional inspector to assess structural integrity (foundation, roof, HVAC, plumbing, electrical), deferred maintenance, code compliance, and remaining useful life. For rentals or commercial, include unit walkthroughs, common areas, parking, drainage, and site issues. Consider specialized inspections (e.g., roof, environmental, or septic) as needed—especially for mobile homes, group homes, or older properties.
  6. Evaluate Tenants, Leases, and Operations
    For income-producing properties, review all leases, estoppel certificates, security deposits, tenant profiles, payment history, and any violations or pending issues. Assess property management quality, service contracts, insurance coverage, and operational risks. This is vital for rental properties, commercial real estate, or group homes where tenant stability drives cash flow.
  7. Assess Environmental and Regulatory Risks
    Conduct Phase I environmental site assessment (ESA) to identify contamination, hazardous materials, or flood zone issues. Review compliance with ADA, local ordinances, tax incentives/credits, and any special regulations (e.g., for group homes or development projects). Check flood insurance requirements and natural-disaster risks.
  8. Secure Professional Input and Final Validation
    Engage experts like real estate attorneys, appraisers, accountants (for tax implications), and property managers. Obtain an independent appraisal, insurance quotes, and financing commitments. Compare findings against your pro forma; renegotiate or walk away if major issues arise.
  9. Perform Risk Assessment and Exit Planning
    Quantify potential risks (e.g., repair costs, market shifts, regulatory changes) and stress-test projections. For mortgage notes or notes investing, add borrower credit review and collateral valuation.

These steps help investors avoid costly surprises and align acquisitions with long-term goals like cash flow stability, tax advantages, or appreciation. Always tailor the process to the property type—commercial may emphasize leases and CAM charges, while residential rentals focus on tenant quality and local rental demand.

Use a checklist to stay organized, and document everything for potential future sales or financing. If issues arise, they often provide strong leverage in negotiations before closing.

AI Assisted.

Greg Dixon
Shared Visions Unlimited

Trend Trading with Kraken in a Declining Market

The crypto asset market experienced a steady decline in early 2026, possibly due to a shift toward gold amid economic uncertainty.

This monthly market chart in Kraken tells the sad story in technicolour!

Coloured Chart of Monthly Trend in Kracken.

Overall, the tide is going out.

Holding and hoping for a turnaround in this market is like burning money.

Woman holding burning money.

Buying on the way down is just dollar cost averaging your losses. Throwing more money on the burning fire.

How Do You Make Money in a Declining Market?

For stock markets, trading options can be profitable regardless of market direction.

Day traders buy and sell based on the rise and fall of prices in periods ranging from minutes to hours. They avoid holding on to losing trades or holding overnight.

Kraken offers a comprehensive set of trading analysis and conditional trading tools to facilitate day and swing trading.

Kraken Mobile also offers Bundles, curated collections of assets that provide resilience in a highly volatile and fickle market.

In both approaches, the strategy is the same.

Buy When Prices Rise, Sell When Prices Drop

That seems self-evident, but numerous psychological factors make it difficult to practice. One is the Optimism Bias. We hope it will turn around soon.

The only mathematical considerations are the spread and fees. You will generally need at least a 3% gain to make money on a trade,

That does not, however, justify watching your trade lose 10% or more day.

If your $100,000 portfolio loses $30,000 a week while you watch it burn, the fees and spread seem irrelevant.

I aim to lose no more than 2% on any one trade.

How to Trend Trade with Kraken Bundles

Kraken bundles are curated collections similar to mutual funds.

Screen shot of Kraken Bundles.
Screen shot of a list of Kraken Bundles.
Wendy's Top Picks Kraken Bundle.

Here is the mix of assets in some of the bundles.

AI Kraken Bundle.
ETF Hopeful Kraken Bundles.

You can buy and sell in small increments.

There is an option to auto-buy daily, weekly, or monthly to build up a portfolio with dollar-cost averaging.

The bundles also auto-rebalance periodically to adjust to market conditions.

Perfect for mostly hands-off investing.

My observation is that the bundles are somewhat resilient to market volatility because of diversification.

However, they will still decline alongside the overall market.

Here are the weekly trends for three bundles.

Kraken Major Memes Trend
Kraken ETF Hopeful Bundle Trend
Kraken AI x Hopeful Trend

Like stocks or individual assets, no need to watch your money burn.

I sell part of the bundle holding when prices are falling and buy when prices are rising.

Perhaps check daily and make some decisions.

There is no shame or regret in sitting mostly in cash in a falling market.

Day Trading with Kraken

It is much easier to trade when markets are rising steadily (everyone looks like a genius). Still, there are always opportunities for a skilled and disciplined day trader to make money.

Kraken tracks Gainers, which can gain 10-200% in a single day!

Kraken Gainer Trends,
Kraken Gainers Zoomed In

There are opportunities.

I wrote an article recently with considerable detail on the strategy indicators and execution for skillful trades.

The Investing Show ~ Insights, Offers, and Opportunies to Collaborate

Unlock High-Yield Real Estate Deals, Passive Cash Flow Strategies, and Exclusive Collaboration Opportunities — Every Week, Right From Your Screen

Saturdays at 9 am Pacific

January 31, 2026 Show

Tired of chasing volatile stocks, unpredictable crypto swings, or rental properties that eat up your weekends with repairs and tenant drama?

What if you could discover steady, tax-optimized income streams — like discounted mortgage notes, high-cash-flow group homes, mobile home parks, commercial value-add plays, and smart development projects — all while connecting directly with active investors ready to partner on deals?

Welcome to The Investing Show — your weekly video podcast where serious investors share real-world strategies, live offers, and partnership invitations you can act on immediately.

Episode Topics Include:

  • Mortgage Note Investing — Learn how to become the bank: buy discounted notes for reliable interest income, no tenants, no toilets, and strong double collateral protection
  • Commercial Real Estate & Development Projects — Spot value-add opportunities, financing structures, exit strategies, and emerging markets for serious appreciation
  • Rental Properties & Group Homes — Build stable, hands-off cash flow with proven models that minimize management headaches
  • Mobile Homes & Self-Storage — Tap into affordable housing and recession-resistant niches delivering outsized yields
  • Tax Optimization Mastery — Dive into cost segregation studies, accelerated depreciation, legacy trusts, and structures that keep more profits in your pocket
  • Exclusive Offers & Collaborations — Hear panellists present real deals: note pools, joint ventures, off-market properties, and investment fund access
  • And More — Oil & gas plays, self-directed funds, and creative financing tactics tailored for today’s market

What Sets The Investing Show Apart?

  • Expert panellists introduce themselves and reveal the exact investing models powering their portfolios today
  • Focused presentations on hot topics, followed by candid discussions and live Q&A
  • Direct access to actionable opportunities — many guests bring live collaboration invites, note packages, or partnership proposals you can pursue right away

Walk away each week with fresh ideas, potential co-investment paths, and connections that could fast-track your next deal.

Join Live — It’s Free, Simple, and Delivers Real Value

Saturdays at 9 am Pacific

We stream weekly via StreamYard to LinkedIn, YouTube, Facebook, and more — watch on your preferred platform.

As a registered viewer, you’ll receive:

  • Instant alerts when we go live
  • Full access to replays anytime
  • Priority invitations to future episodes and exclusive guest/networking opportunities

Don’t miss the next discussion on high-yield notes, tax-smart commercial plays, or a live deal pitch that could change your portfolio.

Yes — Reserve My Free Spot Now & Start Receiving Live Notifications + Replays

Dubai Real Estate Market Overview ~ Special Projects for Capital Appreciation

Based on a presentation by Khaled Ahmad Abboud of Petra Real Estate, Dubai.

Dubai Real Estate Markt Overview ~ Special Projects for Capital Appreciation. Oresented by Khaled Abboud.

The article provides an overview of the Dubai real estate market, highlighting key projects, pricing expectations, and steps for booking property units, emphasizing capital appreciation and investment potential.

Overview of Dubai Real Estate Market

Dubai’s real estate market has shown significant growth, doubling in value over 13 years, driven by various factors including population growth and foreign investment. ​

  • Property values increased from 823.9 AED/sqft ($447) in 2025. ​
  • The market demonstrates resilience despite short-term dips.
  • Key drivers include population growth, foreign investment, and relocation of ultra-wealthy individuals.

Key Objectives for Investment

The investment landscape in Dubai is promising, with multiple factors indicating strong future growth.

  • Long-term appreciation is evident, with values doubling from 2012 to 2025.
  • Dubai is the top destination for wealth migration, attracting thousands of millionaires and dozens of billionaires annually. ​
  • The market remains undervalued compared to cities like London and NYC, indicating potential for future growth.
  • High rental yields of 6-9% and tax-free returns enhance investment attractiveness.
  • Major developments and a projected population of 5.8 million by 2040 support sustained demand. ​

Major Development Projects in Dubai

Map of Major Development Projects in Dubai

Dubai is home to several ambitious projects that are set to enhance its real estate landscape. ​

  • Dubai Creek Harbour: A waterfront development with residential, leisure, and retail spaces, featuring upcoming milestones like the Dubai Square Mall and Metro Blue Line. ​
  • The Oasis: An exclusive community of 3,100 luxury villas, designed around water features and parks, with prices ranging from AED 3,200 to 5,400 per sq ft. ​
  • Dubai Expo City: A new global exhibitions hub, expanding to accommodate major international events, with a projected increase in daily visitors from 50,000 in 2026 to 65,000 by 2031. ​

Expected Pricing and Profits

The pricing structure for various properties in Dubai indicates strong investment potential. ​

  • Dubai Creek Harbour:
    • 1BHK: USD $0.49M – $0.66M
    • 2BHK: USD $0.73M – $1.33M ​
    • 3BHK: USD $1.13M – $1.73M ​
  • The Oasis: Prices range from AED 3,200 to 5,400 per sq ft for villas. ​
  • Dubai Expo City:
    • 4-bedrooms: USD $3.76M – $4.58M ​
    • 5-bedrooms: USD $4.33M – $6.21M ​
    • 6-bedrooms: USD $6.76M – $8.12M ​
  • Payment plans typically involve a 20% initial payment followed by structured payments over several years. ​

Steps to Secure Your Property Unit

The process for booking a unit in Dubai’s real estate market is straightforward and structured.

  • Initial meeting with the developer to select a unit and request an official offer.
  • Signing of the Sales Purchase Agreement (SPA) and payment of the 20% initial fee plus a 4% registration fee.
  • The unit is registered under the client’s name, and the Dubai Land Department issues the initial title deed. ​
  • Clients receive notifications for property handover and can appoint representatives for the process. ​

Petra Real Estate Support Services

Petra Real Estate offers comprehensive support to clients throughout the purchasing process.

  • Zero commission charged, as the developer covers agency fees for under-construction projects. ​
  • Personalized customer support is provided during the unit collection and handover process. ​
  • Full coordination between clients and developers ensures timely project management. ​
  • Direct communication is managed on behalf of clients with developers and the Dubai Land Department. ​

Create Financial Freedom For Your Family

Young family walking on a beach. Create Financial Freedom For Your Family

Are you worried about what the future looks like for your children and grandchildren?

Do you have siblings and cousins who are struggling?

Are you concerned about the loss of jobs due to AI, automation, and trade wars?

There are many good strategies to creating financial freedom for your family. This article will look at some of these and suggest including Crypto Staking to your investment mix.

Some Traditional Family Wealth Strategies

Here are some approaches you may be using now:

  • Consider opening a Daily Interest Savings account for your children and encourage them to make deposits alongside your regular contributions.
  • Invest in some form of education fund early.
  • Teach your children financial literacy, especially how to stay on the right side of compound interest.
  • Invest in property early. Some cultures will give newlyweds a house that avoids a major financial burden and builds a family legacy.
  • Creating a family legacy trust that generates income from real estate investing, stock investing, whole life insurance investments, and other growth-oriented investments.
  • More …

All of these are great if you have a good level of financial means.

What if you do not have a lot of financial resources?

A Simple Way To Create Financial Freedom For Your Family

My crypto investing group is recommending Cryptex DeFi Hybrid Contracts that offer outstanding returns in two years.

This video explains how it works.

Summary

  • The $100 administration fee covers creating an insured loan of $30,000.
  • The money is used for Crypto Staking that generates daily compounding rewards. See an explanation of Crypto Staking from Netcoins.
  • The rewards pay the interest on the loan and the monthly insurance costs.
  • You receive the profits after interest and insurance at the end of the two-year contract. The video promises $22,000+ and shows examples of investors who have received that and more.

Gifting Crypto Staking Contracts

Part of my strategy for Creating Family Financial Freedom is to gift the bitcoin for family members to invest in Cryptex DeFi Hybrid Contracts in their own accounts.

Cryptex supports an internal transfer, allowing me to send staking money to friends and family members with zero fees.

I can send more funds later and people can also add funds and buy more staking contracts.

Adding a staking contract once a month can generate tremendous returns in two years.

Network Marketing Potential

Cryptex has an excellent referral program that provides both instant and long-term rewards for sharing.

The person who recommended Crypex to me withdraws a portion of the rewards to cover living expenses and reinvests the rest.

Your friends and family can do the same.

Have Questions?

Book a call with me to discuss creating financial freedom.

I can provide invitations to regular live Zoom sessions where you can learn more and ask questions.

Paul Levine ~ Tax Impacts All Commercial Transactions

Paul Levine ~ Tax Impacts All Commercial Transactions


My name is Paul Levine. I am a commercial realtor and a real estate income tax consultant.I am based in Los Angeles, California, but I work all over the country wherever the Internal Revenue Code covers income taxes.

I was a practicing CPA for over fifty years, so I have more income tax education, knowledge, creativity, experience, and expertise than anyone else. Nobody else has fifty years.

So let me bring you up to date and explain why I’m here.

Every commercial transaction has an income tax effect. Everybody who has ever done a ten-thirty-one exchange is sitting there going, “No, no, no. I didn’t have to pay income taxes.”

Well, just because you didn’t have to pay income taxes at that point, doesn’t mean that there isn’t an income tax effect for the for the transaction.

You may have to determine what your gains or losses are on a ten-thirty-one exchange.

You have a couple of things to remember.

First, remember that you have forty-five days to choose the property you will use in the ten-thirty-one exchange.

Then you have a hundred and eighty days, or half of the year, to complete the transactions.

If you don’t meet either of those two criteria, you’re in hot water because the IRS is very critical of people who try a section ten thirty-one exchange and don’t make it.

I was also a university professor for six and a half years and a commercial realtor for the last nine years. 

The Los Angeles Police Department’s motto is Protect and Serve. And so is mine, but in a different way.

Story One

I had a client in Sherman Oaks, California, and they were selling a mixed property, a single-family residence and five stores on the same lot.

And the two people who owned it were sisters, and they were both in their eighties.

I went in and made sure that we had everything in order, that we had a good offer, that we presented the property properly, and that we checked all of the boxes correctly.

But then there’s one box I checked that I’ll bet no other commercial realtor ever thought of: I brought in an estate and trust attorney.

Because when you have two sisters who have never seen millions of dollars, the sales price was 4.6 million dollars and there was no mortgage on it.

So my job was to keep the taxes down, and the estate and trust attorney’s job was to make sure that they were protected, that the asset that they were going to acquire, the money, was going to be protected so that, number one, nobody could steal it.

Number two, they can’t just go out and frivolously spend the money. So I think of things that other realtors don’t, just because I was a practicing CPA for over fifty years.

And I know I keep saying that. By the way,it’s good if I give you my contact information.

Contact Information

My name is Paul Levine.

Call me at 818-298-4000. And my email address is PLevineRealtor@Gmail.com.

If you call me, please do not call before ten o’clock in the morning. Also, please do not call when Notre Dame football is on, which starts in a few weeks.

Anyway, so that was one story.

Story Two

And then I go farther than anyone else in doing what I do for my clients.

I had one of my clients.I negotiated the sale of an accounting client to a huge corporation in Delaware called DuPont.

Four gentlemen were on one side of the table, and I was sitting on the other side with my client.

We negotiated a deal for 8.6 million dollars.  And that was back in nineteen eighty-four.

So 8.6 million dollars was a lot.

About three or four weeks after the sale was over, I got a phone call from DuPont’s head corporate counsel telling me that my client’s wife had purchased some stock before the acquisition.

My client has to pay an additional quarter of a million dollars in income tax because of something called phantom income.

And he was right.

But I said, let me call you back.

I called my client and explained the situation. My last three words to him were, “Could he pay?”

And he said, yes. So I called this fellow back and said I’m not picking up the income. Knowing full well, I’m not going to file a tax return for my client, a paid preparer and not have a quarter of a million dollars of tax that should be on here. 

But that fellow didn’t know that. So I said, I’m not picking it up. And he goes, you have to. And we went back and forth about three times.

Then I said, do you know what it sounds like when a phone hangs up? And I hung up on him.

About three weeks later, he called me back, and we had the same discussion, saying, “I’m not picking it up.”

Finally, I told him, “You know, remember how we ended the last conversation?” and I hung up on him again.

If anybody knows Los Angeles, my office was in Century City, and I lived in Marina Del Rey.

And one night, I went on my way home. I stopped at my favorite watering hole and had a few drinks and a nice dinner. I made it home at midnight from a message from my client saying I should call him in Wilmington, Delaware, no matter what time it was.

Well, it was three a.m. in Delaware, but he said no matter what time. 

So I called and he picked up the phone and I said, I woke you.

And he said, “No expletive. Let me get back to you.” A minute later, he got back on the phone and said, “They don’t like you here.” 

And I said, it’s not a popularity contest.

He said they made him an offer. I won’t go through all the mathematics, but the offer was that they gave him a check for five hundred sixty-two thousand dollars, which, after all income tax, came out to a quarter of a million dollars, and they paid my client’s tax.

It was my client’s tax, but I got them to pay it. And who’s going to be there for you like that?

Discuss your tax and real estate challenges with Paul Levine.

Paul Levine

818-298-4000. 

PLevineRealtor@Gmail.com.

Mailbox Money Mini-Summit ~ Passive Real Estate Investment Offers

Mailbox Money Mini-Summit

Are looking for safe investments with a good return?

Do you want to invest in real estate without tenants, termites, trees (falling on your rental house – it happened with a guest during a broadcast), lawyers, servicing companies, or needing to do a lot of work?

Alden Guajardo, James Guajardo, Diego Giraldo, Ivan Terrero, Stacy Dantzler Young, and others have real estate investment offers for private lenders and passive investing.

Alden and James Guajardo

Win Mobile Homes, Mobile Mailbox Money, and Silvercrest Opportunity Fund

Ivan Terrero ~ The Note Doctor

Diego F. Giraldo ~ Stone Soup Foundation

Round Table Discussions

Want to be part of the Saturday Round Table Discussions?

Marketing for Mortgage Notes, Mobile Homes, and other Real Estate Investors ~ Round Table Discussion

Larry Hoffman, Alden Guajardo, Greg Dixon, Maurice Thomas Jr., and others share their secret sauce for marketing their real estate businesses.

Learn a wide range of strategies to apply in your marketing efforts, including:

  • Regular posting on Social Media.
  • Cross-commenting and liking posts.
  • Video strategies.
  • YouTube Channel
  • Websites and blogs.
  • Broadcasts and Podcasts
  • Paid Advertising
  • Webinars
  • Books and Courses
  • Landing Pages
  • Websites
  • Email Campaigns
  • Direct Mail Campaigns

{Greg Dixon can help you with all of the above]

Presenter Links

Want Marketing Help from Greg Dixon?

Comprehensive Marketing for Real Estate Investors

Greg Dixon offers comprehensive marketing strategies, content, and implementation for real estate investors and other businesses.

He has worked with Note Investor University and many real estate investors using the Kartra all-in-one platform as a core to their integrated marketing.

You can implement the strategies described here yourself or with Greg Dixon.

In most cases, it is better to have Greg do the work while you focus on networking and closing deals.

Greg Dixon can help with everything mentioned in this article using Kartra as the hub for promoting your business.

Kartra is an all-in-one business platform that excels in landing pages, funnels, email campaigns, video, calendars, membership programs, quizzes, and more.

Greg Dixon, the Kartra Whisperer, was part of the Kartra Beta Launch in 2018 and is one of the world’s top experts.

Some of his clients have tried other platforms, then returned to Kartra for what it does best.

Everything described on this page could also be accomplished using the platforms you are using such as Keap (formerly InfusionSoft), ClickFunnels, or Kajabi.

Keap, GoHighLevel, and HubSpot have CRM features that complement what Kartra does.

Kartra is Greg Dixon‘s platform of choice for the strategies described here.

Greg Dixon can provide and manage Kartra, a SEO-optimized WordPress website, and all of the tech if you only want a done-for-you marketing machine to get results for your business.

Here are the main steps.

Your Marketing Mission

Your business success depends on the following factors:

  1. Your Ideal Client can find you.
  2. They understand what you do.
  3. They have confidence that you know what you are doing.
  4. You have a clear offer for what they want.

The strategies and implementations in this article are designed to accomplish those factors for your success.

Business Clarification

What is the main focus of your business:

  • Buying and Selling Mortgage Notes?
  • Flipping Properties?
  • Commercial Real Estate Investments?
  • Group and Shared Homes?
  • Training and Education?
  • Tax Services?
  • Private Lending?
  • Professional Services?

Ideal Customers

Who is your ideal customer?

Where do they hang out?

What do they want that you can offer them?

Messaging

What messaging do you want to use consistently across your website, social media, YouTube and paid advertising channels?

Online Presence

The first step is ensuring all of your online profiles communicate a consistent message to appeal to your ideal customers.

This includes contact links and posts that lead to your offers.

Landing Page Ready To Receive

For most businesses, it is essential that you have a compelling target page that leads to the action you want from your ideal customer.

Some of these actions could include:

  • Signing up for a Lead Magnet.
  • Booking an appointment.
  • Joining your mailing list.
  • Registering for a course or membership.
  • Registering for a presentation or mastermind session.
  • Buying your book.

Magnetic Marketing

The main inspiration for the approach here is Dan Kennedy’s Magnetic Marketing where you create a magnetic message and put out on all media.

Content Marketing

You can win the Search Engine Optimization (SEO) game by consistently posting content with subjects of interest to your ideal customer. When they search for information, there you are!

You become the authority in the subject they are searching for.

A key strategy is to develop subject discussions and publish everywhere, including:

  • Blog Posts
  • LinkedIn Articles
  • Broadcasts (StreamYard)
  • Podcasts (Apple Podcasts, iHeartRadio, Spotify, Amazon, …)
  • Articles submitted to other publications.

Power Posting Play

One of the things Greg Dixon does to get nearly instant presence in searches is this strategy.

  • Schedule a broadcast as a LinkedIn event to stream to LinkedIn, YouTube, Facebook, and other platforms.
  • Write a SEO-optimized blog post about the topic of the broadcast.
  • Add a link to the LinkedIn event.
  • Submit the page to Google Search Console to index the page.
  • Do the broadcast.

We did this with a Total Traffic and Conversion broadcast and the blog post, LinkedIn post, and the YouTube video appeared in searches an hour after the broadcast.

Pure Gold for your Online Presence!

Paid Advertising

The main strategy is to optimize all of the organic channels first, then add some paid advertising where effective.

$30 to boost a post on Facebook can get you in front of your target audience. LinkedIn and Google Ads could work for you.

Video Strategies

Streaming broadcasts to LinkedIn, YouTube, Facebook, Instagram, TicToc, and other platforms can vastly expand your marketing reach.

Greg Dixon can also help you create video posts, ads, speak-to-sell presentations, and other video content, including scripting and presentation coaching.

Email Campaigns

Most marketers will say that the gold is in your list, even more than having a lot of followers on social media.

Regular emails and newsletters are a great way to stay top of mind for your prospects and keep them informed of offers and special events.

Do things to build your mailing list every day.

Greg Dixon can implement any email campaign templates you may have from your marketing mentors.

Marketing Funnels

Kartra is at the heart of our marketing funnels because it can create a customer journey with landing pages, email automation, videos, payments, membership portals, and more to engage your tribe.

Website Optimized for Marketing

Greg Dixon favors combining a high-performing blogging website with Kartra to create a Marketing Sales Machine for the strategies described above.

Greg Dixon can provide the hybrid solution of Kartra and Google-optimized blogging website to complement what you already have in place.

The Kartra Whisper

Greg Dixon was part of the Kartra beta test program and has been growing with the platform since the beginning.

Some of his larger clients have explored other platforms and keep returning to Kartra.

Do What Larry Does!

Larry Hoffman is part of the Saturday Notes Show Round Table Discussion.

Beyond being a generally fabulous human being and family man, Larry is a great online marketer who posts great stuff regularly and is very support of what others in our group are doing.

This badge is very effective:

The clarity of what he does is spectacular and “Scratch & Dent Notes” is both funny and intriguing.

Comprehensive Marketing Package

Greg Dixon can help you with all of these items to create effective marketing for you.

We will review your goals and create a customer success roadmap to implement over time according to the highest return on your marketing investment.

  • Clarify Business Goals
  • Identify Ideal Customers
  • Clarify Your Messaging
  • Optimize Online Presence
  • Adapt existing content and create new content for your content marketing. Greg Dixon is a trained copywriter with a lot of video and graphic design experience. Audio too.
  • Create email campaigns.
  • Implement sales funnels.
  • Help with lead magnets, books, webinars, and speak-to-sell presentations to build authority.

Let’s Get Started!

Flexible and affordable rates for one-time and monthly (highly recommended) retainers.

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