Are looking for safe investments with a good return?
Do you want to invest in real estate without tenants, termites, trees (falling on your rental house – it happened with a guest during a broadcast), lawyers, servicing companies, or needing to do a lot of work?
Alden Guajardo, James Guajardo, Diego Giraldo, Ivan Terrero, Stacy Dantzler Young, and others have real estate investment offers for private lenders and passive investing.
Greg Dixon offers comprehensive marketing strategies, content, and implementation for real estate investors and other businesses.
He has worked with Note Investor University and many real estate investors using the Kartra all-in-one platform as a core to their integrated marketing.
You can implement the strategies described here yourself or with Greg Dixon.
In most cases, it is better to have Greg do the work while you focus on networking and closing deals.
Greg Dixon can help with everything mentioned in this article using Kartra as the hub for promoting your business.
Kartra is an all-in-one business platform that excels in landing pages, funnels, email campaigns, video, calendars, membership programs, quizzes, and more.
Greg Dixon, the Kartra Whisperer, was part of the Kartra Beta Launch in 2018 and is one of the world’s top experts.
Some of his clients have tried other platforms, then returned to Kartra for what it does best.
Everything described on this page could also be accomplished using the platforms you are using such as Keap (formerly InfusionSoft),ClickFunnels, or Kajabi.
Keap, GoHighLevel, and HubSpot have CRM features that complement what Kartra does.
Kartra is Greg Dixon‘s platform of choice for the strategies described here.
Greg Dixon can provide and manage Kartra, a SEO-optimizedWordPress website, and all of the tech if you only want a done-for-you marketing machine to get results for your business.
Here are the main steps.
Your Marketing Mission
Your business success depends on the following factors:
Your Ideal Client can find you.
They understand what you do.
They have confidence that you know what you are doing.
You have a clear offer for what they want.
The strategies and implementations in this article are designed to accomplish those factors for your success.
Business Clarification
What is the main focus of your business:
Buying and Selling Mortgage Notes?
Flipping Properties?
Commercial Real Estate Investments?
Group and Shared Homes?
Training and Education?
Tax Services?
Private Lending?
Professional Services?
Ideal Customers
Who is your ideal customer?
Where do they hang out?
What do they want that you can offer them?
Messaging
What messaging do you want to use consistently across your website, social media, YouTube and paid advertising channels?
Online Presence
The first step is ensuring all of your online profiles communicate a consistent message to appeal to your ideal customers.
This includes contact links and posts that lead to your offers.
Landing Page Ready To Receive
For most businesses, it is essential that you have a compelling target page that leads to the action you want from your ideal customer.
Some of these actions could include:
Signing up for a Lead Magnet.
Booking an appointment.
Joining your mailing list.
Registering for a course or membership.
Registering for a presentation or mastermind session.
Buying your book.
…
Magnetic Marketing
The main inspiration for the approach here is Dan Kennedy’s Magnetic Marketing where you create a magnetic message and put out on all media.
Content Marketing
You can win the Search Engine Optimization (SEO) game by consistently posting content with subjects of interest to your ideal customer. When they search for information, there you are!
You become the authority in the subject they are searching for.
A key strategy is to develop subject discussions and publish everywhere, including:
One of the things Greg Dixon does to get nearly instant presence in searches is this strategy.
Schedule a broadcast as a LinkedIn event to stream to LinkedIn, YouTube, Facebook, and other platforms.
Write a SEO-optimized blog post about the topic of the broadcast.
Add a link to the LinkedIn event.
Submit the page to Google Search Console to index the page.
Do the broadcast.
We did this with a Total Traffic and Conversion broadcast and the blog post, LinkedIn post, and the YouTube video appeared in searches an hour after the broadcast.
Pure Gold for your Online Presence!
Paid Advertising
The main strategy is to optimize all of the organic channels first, then add some paid advertising where effective.
$30 to boost a post on Facebook can get you in front of your target audience. LinkedIn and Google Ads could work for you.
Video Strategies
Streaming broadcasts to LinkedIn, YouTube, Facebook, Instagram, TicToc, and other platforms can vastly expand your marketing reach.
Greg Dixon can also help you create video posts, ads, speak-to-sell presentations, and other video content, including scripting and presentation coaching.
Email Campaigns
Most marketers will say that the gold is in your list, even more than having a lot of followers on social media.
Regular emails and newsletters are a great way to stay top of mind for your prospects and keep them informed of offers and special events.
Do things to build your mailing list every day.
Greg Dixon can implement any email campaign templates you may have from your marketing mentors.
Marketing Funnels
Kartra is at the heart of our marketing funnels because it can create a customer journey with landing pages, email automation, videos, payments, membership portals, and more to engage your tribe.
Website Optimized for Marketing
Greg Dixon favors combining a high-performing blogging website with Kartra to create a Marketing Sales Machine for the strategies described above.
Greg Dixon can provide the hybrid solution of Kartra and Google-optimized blogging website to complement what you already have in place.
The Kartra Whisper
Greg Dixon was part of the Kartra beta test program and has been growing with the platform since the beginning.
Some of his larger clients have explored other platforms and keep returning to Kartra.
Larry Hoffman is part of the Saturday Notes Show Round Table Discussion.
Beyond being a generally fabulous human being and family man, Larry is a great online marketer who posts great stuff regularly and is very support of what others in our group are doing.
This badge is very effective:
The clarity of what he does is spectacular and “Scratch & Dent Notes” is both funny and intriguing.
Greg Dixon can help you with all of these items to create effective marketing for you.
We will review your goals and create a customer success roadmap to implement over time according to the highest return on your marketing investment.
Clarify Business Goals
Identify Ideal Customers
Clarify Your Messaging
Optimize Online Presence
Adapt existing content and create new content for your content marketing. Greg Dixon is a trained copywriter with a lot of video and graphic design experience. Audio too.
Create email campaigns.
Implement sales funnels.
Help with lead magnets, books, webinars, and speak-to-sell presentations to build authority.
Greg Dixon speaks with Dr. Ivan Torrero, The Note Doctor, to understand the benefits of investing in real estate notes over owning physical property or investing in the stock market.
Dr. Torrero details why he turned to note investing, the benefits (such as its uncorrelation with stock market volatility and consistent income streams), and how it allows investors to own a piece of real estate without worrying about maintenance or tenants.
He also discusses purchasing notes directly from banks, outlines the process, and provides an overview of what new investors can expect.
Key Points
Note investing allows you to invest in real estate without the responsibility of property maintenance.
Investing in notes directly from the bank avoids the hassle of buying properties, rehabilitating them, and dealing with home auctions.
Reliable, consistent income and varied exit strategies.
Opportunities to invest in bulk with note pools.
No property management responsibilities.
Profitability in various ways.
Capital is secured by the property.
Note investing is not correlated to the stock market, and provides consistent returns without being volatile.
You can buy notes at a discount if you establish relationships with banks or other note sellers.
You can invest in a note with an IRA.
If you’re interested in purchasing a note, selling a note, or investing as a passive investor, reach out to Dr. Ivan Torero for more information.
Greg Dixon talks with Ivan Tererro, The Note Doctor, to discuss returns on mortgage notes.
They start off by explaining what a note is, with Ivan illustrating it as an IOU or a promise to pay a debt, backed by a hard asset such as a house.
They also differentiate between non-performing and performing notes, noting that non-performing notes are ones that have not been paid on time for over 90 days, while performing notes are ones that have been paid on time consistently. Ivan highlights that with hard work and commitment, investing in non-performing notes can yield high returns despite the initial challenges.
Key Points
A note is simply a promise to pay a debt, in this case it’s backed by a hard asset like a house.
Performing notes are consistently paid on time, generating about 8% to 12% annual return.
Non-performing notes are not paid on time but can yield high returns up to 40%-50% if well managed.
Ivan’s approach to non-performing notes is to understand the borrower’s situation and reach a payment agreement that suits both parties.
Ivan and his team are both buying and selling notes, interested parties can reach out to them.
Netcoins is a Canadian company based in Vancouver that is fully listed in the Canadian Securities Exchange (CSE) and publicly traded under BIGG Digital Assets.
I was introduced to Netcoins as a way to get money from my Canadian bank account to by cryptocurrencies for fund investments on other platforms.
Almost all of those investments collapsed in time.
However, Netcoins has proven to be a fabulous platform for investing, trading, and payments.
The fees are very low and you can liquidate everything and transfer to your bank account in an hour if needed.
I simply don’t think you will ever need to do that.
Funding by E-Transfer
Canada has a fabulous mechanism for transferring money from one Canadian bank account to another through email or text messages.
Transfers are nearly instant and fees are typically a dollar or free. You can send a payment of $2,000 to someone for $1.
Venmo is a similar service in the United States.
Investing in Cryptocurrencies
Netcoins allows you to buy and sell some forty different coins including Bitcoin, Ethereum, Solana, Cardano, Litecoin, Pokadot, Gala, Bitcoin Cash, Uniswap, PAX Gold, Cosmos, Render, and more.
The fees are low. I’ve been paying five cents on small eleven-dollar transactions ~ less than .5%.
Trading
Netcoins is a great platform for day or swing trading because the transactions are fast and the fees are low.
Here is a Bitcoin graph from a minute ago.
Both the phone app and the desktop allow you to quickly flip through the price charts for 1 hour, 24 hours, 7 days, 1 month, 3 months, and 1 year.
An Easy and Safe Trading Strategy
Here is something you can dry with as little as $100 making the minimal $10 trades following these guidelines.
Buy when something is trending upwards.
Sell when it is trending downwards.
If the longer-term trend is upward, hold on to more as an investment. Sometimes the thing to do is buy and let it ride the small dips.
If the longer-term trend is downward, avoid holding on to anything that is dropping in price. Sometimes it is better to sit on the cash and go for a walk.
Beware the Optimism Bias
The main challenge that I have had with trading is what I call the Optimism Bias.
Humans are wired to want things to work out and will hold on to losing trades hoping the price will turn to go up.
Sometimes the turnaround won’t happen for months, years, or ever and people simply watch their investment sink.
A strategy and discipline can help with that.
Learn to avoid ever having a losing day and your financial future is in your hands.
I will provide more trading strategies in another post.
Netcoins for Payments
I have a Netcoins Debit MasterCard that I can use for everyday payments.
Rather than pay 10 to 20% on credit card payments, Netcoins pays me 1% in Bitcoin for using the card for payments!
So I use it for buying coffee and bannock as Keluli, offline and online purchases, and paying international collaborators for their services.
Cool stuff!
Try Netcoins Yourself
Netcoins is not an MLM, though there is a reward program for referring people.
If you sign up with this link, I will receive $25 when you fund the account and buy a coin, and you will also receive a $25 reward.
Hannah Thorsen talks with Greg Dixon about her inspirational journey from content creation and gaming to becoming a financial advisor, with a mission to provide people with financial education and tools to create a secure foundation for their dreams.
Hannah offers personalized financial advice and solutions through her partnership with Virtuity Financial Partners.
Hannah was introduced to the world of content creation through a gaming YouTuber named Markiplier, eventually making her own YouTube channel in 2015 and learning how to edit, create content, and stream.
A personal tragedy led Hannah to pursue an idea for a cancer awareness event in Minecraft, which evolved into her becoming the CEO of a startup.
After some personal setbacks, including the loss of a loved one and homelessness, Hannah realized the importance of having a solid financial foundation to pursue one’s dreams.
Hannah is part of Virtuity Financial Partners, an agency that offers a whole range of financial services and products to help people reach their financial goals, with the motto “No families left behind.”
Working with real estate investors and brokers allows Hannah to extend her financial support to families looking to buy a home and ensure they have the necessary financial knowledge to avoid unnecessary strains.
Please remember that these show notes are a summary of the conversation and do not represent every detail discussed during the conversation. Listen to the complete podcast episode for the full context and nuances discussed.
I’m an investor specializing in discounted Mortgage Notes. I invested in real estate off-and-on since 1998,
It was only recently that I rediscovered Mortgage Notes and decided this is where I wanted to focus my investments. I’ve educated myself through Desi Arnaz and Patrick Franz’s Note Investor University.
I needed mentors and they continue to be my mentors today! Note Investing is simply one of the best keep secrets and best investment vehicles I have ever seen!
No longer wanting to deal with the physical property search/hunting, inspecting, then working with sometimey contractors, or troublesome tenants I wanted something a little more passive. The property I control through Mortgage Notes within my Self-directed IRA I have not physically seen.
I now use processes and online systems to analyze potential deals. From this armchair labor the cashflow hits my accounts automatically while I sleep.
The upfront time one puts in on due diligence analyzing, discounting mortgage notes is ultimately rewarded when the deal is done because everything after that is on autopilot.
Think about it.
If you have money sitting in a bank savings account, what interest rate are you earning? If any of your investments are earning less than 5%, you have “Lazy Assests”!
Or if you have money in the stock market or bitcoin /cryptocurrency, investing in Mortgage Notes doesn’t have that rollercoaster volatility.
But by no means is Mortgage Note investing a get-rich-quick solution.
It’s an option to diversify your investments with a consistent or steady process to build wealth. Through the Note Experience we can provide the opportunity to put money to work generating high yields, passive returns by leveraging the amazing power of Mortgage Note Investing.
Lending Investor’s are double collateralized!!!
The Note Experience works to customize partnerships depending on specific criteria and your investment requirements. This creates a win-win solution for us and our unique investment goals and strategies to achieve the greatest ROI, SAFELY!
Take the journey, gain financial intelligence with the Note Experience!
